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5 Challenges eBay Sellers Experience
Selling on eBay is challenging for both new and experienced merchants. For example, sellers must adapt to new rules and frequent changes to eBay’s website. They also have to work hard to please tough buyers that are looking for bargains. Therefore, merchants must learn how to overcome those challenges if they want to have success on eBay.
If you sell on eBay, you must follow some very strict rules. Unfortunately, the rules often change without much notice. That makes it challenging for sellers to stay compliant with all of eBay’s policies. Therefore, you need to make it a priority to read the seller guidelines periodically. Also, look in your message inbox for emails that contain policy changes from the company. That way you won’t get hit with an account violation or suspension.
Another challenge eBay merchants face is frequent upgrades to its e-commerce platform. If you read eBay forums, you will find that many sellers get frustrated by system upgrades. Sellers don’t like having to re-learn how to do something that has worked well for them in the past. A lot of merchants wish the company would stop making changes to its e-commerce platform. Therefore, when eBay upgrades its seller platform, you should spend some time familiarizing yourself with the new format.
Most buyers on eBay are bargain hunters. For example, comparison studies have found that the average selling price for an item on eBay is lower than the average selling price on Amazon (for the same item). Therefore, sellers have to get used to the fact that they won’t (likely) make as much money selling something on eBay. However, since eBay is known for lower selling prices, that means it attracts more buyers than other e-commerce sites.
A comparison study found that a seller on eBay was much more likely to receive more customer messages and complaints than a (similar) seller on Amazon. One reason for this is because eBay is a different environment than Amazon. Merchants often compare eBay to a flea market environment – where buyers send frequent messages about product details – or ask to buy something at a lower price. Communication between the buyer and seller on Amazon only deals with the transaction. Therefore, prepare yourself to deal with more customer service issues on eBay.
Finally, even the best eBay sellers can’t please every buyer. Therefore, it’s likely that you will (eventually) have unhappy buyers. The first thing you should do if (when) you get an unhappy buyer is to contact the buyer. According to eBay, most problems (between buyers and sellers) get resolved by communicating the issue with each other. Always remember to keep your messages polite and professional with buyers. However, if you have an unreasonable buyer that you cannot please, consider contacting eBay to help you. The eBay Resolution Center is available to (help) resolve problems.
In short, selling on eBay is more challenging than many people think. Sellers must follow strict policy guidelines to stay in good standing. That’s why you should read all emails you get from eBay because they might contain important information about your account. When eBay makes changes to its seller platform, take a few minutes to familiarize yourself with the changes – so you can figure out the new layout. Remember that you won’t (likely) get the highest selling price for your items so you will have to price them competitively to attract buyers. One of the biggest challenges you will face as a seller is to offer professional customer service to buyers. Therefore, when issues arise with a buyer, try to resolve them by sending an email. However, if you can’t resolve an issue, contact eBay for help.